UTM Link Builder
Free online utm link builder. No sign-up, no installation. Runs entirely in your browser.
Single URL Campaign Builder
Generated UTM URL
Query Parameters
Shortened URL Preview
Preview only — use your shortener tool to actually shorten the link
Bulk URL Campaign Generator
Generated URLs
Saved Campaigns
No saved campaigns yet. Build and save one above!
What Are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags you add to URLs to track campaign performance in Google Analytics. They help you identify which marketing campaigns, sources, and mediums drive traffic to your website. Every campaign URL should have at least a source, medium, and campaign name to be properly tracked.
How to Use This Tool
1. Enter your base URL — the page you want to link to
2. Choose a source — where the traffic comes from (google, facebook, email, etc.)
3. Select a medium — the channel type (cpc for ads, email, social, etc.)
4. Add campaign name — a memorable name for your campaign
5. Optional: Add term and content — for more granular tracking
6. Generate and copy — use the UTM link in your marketing materials
7. Track in Analytics — view performance in Google Analytics > Acquisition
Common Use Cases
Email Campaigns: Track clicks from newsletters and promotional emails
Social Media: Monitor performance of posts across different platforms
Paid Ads: Compare Google Ads, Facebook Ads, and other PPC campaigns
Affiliate Links: Track referral traffic from partners
Print Materials: Use QR codes with UTM links to track offline campaigns
Influencer Marketing: Track clicks from specific influencers or creators
Frequently Asked Questions
What's the difference between source and medium?
Source is where the traffic comes from (google, facebook, newsletter), while medium is the type of channel (cpc for paid search, email, social, organic). Together they paint a complete picture of the traffic origin.
Do I need all five UTM parameters?
No. At minimum, Google Analytics recommends using source, medium, and campaign. Term and content are optional and useful for more detailed tracking (like specific keywords or ad variations).
Will UTM parameters affect my page SEO?
No. UTM parameters are only visible to Google Analytics and don't impact your SEO. Google treats the base URL and the UTM-tagged version the same way for indexing purposes.
How do I view UTM data in Google Analytics?
Go to Reports > Acquisition > Traffic Source. You'll see data organized by source and medium. Use the secondary dimension feature to add campaign, term, or content for deeper analysis.
Can I change UTM parameters after sharing a link?
You can edit the parameters in your tool anytime, but links that were already shared will retain their original UTM tags. Always double-check parameters before sending out links.
What's a good naming convention for campaigns?
Use clear, lowercase names separated by hyphens: summer-sale-2026, black-friday, product-launch-v2. Avoid spaces and special characters. This makes your Analytics data cleaner and easier to analyze.